LinkedIn Profile Optimisation

Professional LinkedIn Training

Artificial Intelligence

Speaker Events

Corporate Training

About Dash Social

“Dash Social business model is simple - engage the best marketing talent to collaborate with Dash Social ensuring that Dash Social remains competitive in the amrketplace without having to include in our pricing for Human Resources and other outgoings".

 For the past ten years Dash Social has been operating between New Zealand and Australia to bring together a group of talented marketers. Each Marketer brings to the organisation a speciality ensuring that our clients marketing objectives and strategies that deliver.

Why choose a Collaborative Marketing Agency?

Established in 2014 Dash Social is a collaborative agency that works Trans Tasman. We have worked with hundreds of marketing accounts and believe in providing you a team that is focused on outcomes and remain accountable.

Your collaborative marketing team provides access to website design, search engine optimisation, branding strategies, content management, creative digital, graphics and so much more. 

Here at Dash Social we can offer Business Name workshops, LinkedIn training, Social Media Training, Ai Training etc.

All of your marketing will be carried out by our Dash Social team who are experienced Marketers in Australia or New Zealand.



Kay Ridge - Founder

The name Dash Social was derived from a poem by Linda Ellis called "The Dash". The poem is about the time we spend on this earth : The date of your birth (Dash) to the date of your passing. The dash is about what you do with the life you have.

Work with Dash Social


Our marketing strategists collaborate with brand partners to deliver exemplary creative solutions that elevate your presence. Through a combination of eye-catching branding, marketing strategies, website design, Search Engine Optimisation, Paid Google Ads, Paid Meta Advertising, LinkedIn marketing (organic) or LinkedIn ads we transform innovative ideas into powerful results. Whether crafting comprehensive social media strategies or providing targeted brand consultancy, our team offers the expertise to enhance your brand's digital presence and impact..

Collaborative marketing is a strategic approach that leverages partnerships to achieve mutual goals and increased brand exposure.

Bones plumbing and roofing
Optimum Consulting
One Source
Shape Advisory
Indepth Accounting
Sunshine Coast Financial Solutions
ICA
Ranking Australia
Successful Grants
Sunny Coast Jobs
Bones plumbing and roofing
Optimum Consulting
One Source
Shape Advisory
Indepth Accounting
Sunshine Coast Financial Solutions
ICA
Ranking Australia
Successful Grants
Sunny Coast Jobs

Who We Work With

Our services are designed to cater to a diverse clientele, including medium and large Organisations

Our marketing specialists possess comprehensive expertise across all platforms and their algorithms, enabling us to craft compelling strategies precisely aligned with your objectives. We distinguish your brand through exceptional content creation delivering campaigns that truly resonate with your audience. Through a potent combination of data-driven insights, precision-targeted paid media and creative excellence, we harness the full potential of content creators for your brand.

Our centralised approach to digital marketing helps you connect with new audiences, navigate cultural sensitivities and successfully expand into emerging markets, ensuring your message reaches and resonates with the right people at the right time.


What clients have said about Dash Social

“Kay is an incredible public speaker. Kay rigorously plans and prepares before the speaking event, generating excitement and positivity around the topic and event. She ensures she creates exciting and consistent content, slides and info books to support audience engagement throughout the presentation. She breaks down complex topics into manageable chunks of actionable information and speaks directly to her target audience through deliberate language and tone choice. Her vocal variety and gestures throughout her presentations keep her audience hooked from start to finish. I recommend Kay for your next conference or event! ”

Sarah McLoughlin

“From my experience working with Kay over a 12-month digital marketing campaign, I can say she is the undisputed "Queen of the Algorithm"! What she has done to sharpen my LinkedIn profile and website and set up groups and links is truly remarkable. Kay knows how to make a profile really stand out on social media. She readily acquired my "voice" and wrote and posted on my behalf, becoming my outsourced digital marketing support team! Kay is diligent and careful about the details and always strives to meet customer expectations. I highly recommend her for all social media marketing pursuits! ”

Peter J Webb

“I engaged Kay to assist with optimising my LinkedIn profile and ongoing support with newsletter writing and support to internal staff for social media posting.

Kay provides a high-level service within an exceptional timeframe and has a wealth of knowledge, creativity and skills.

I recommend Kay to anyone who isn't making the most of what LinkedIn offers!”

Renee Cooper

“Kay is exceptional in every way - her content creation and design capabilities are always true to the brand, bringing consistency and message to the forefront of every project. She is very dedicated to achieving the very best quality of work for every client. I have worked with Kay on many projects, and one aspect always shines through - her impeccable attention to detail. She is extremely reliable and professional. I recommend her to any team or brand to help them grow and establish themselves in their industry. ”

Katrina Puranik

“Kay's wealth of expertise and knowledge in social media, notably LinkedIn, is like no other. Her heart to share it with others is also generous and embracing. I highly recommend Kay - whether you want to learn more about social media or whether you would like her to manage your social media platforms and elevate your digital presence! ”

Micaiah Voon

“Kay and her team member, Laura from Dash Social, are a dream to work with. They have taken the time to strategise my objectives and educate me in the process. ”

Denna Szwajkowski

“I have the pleasure of working with Kay, and I cannot recommend her highly enough. As a LinkedIn and marketing specialist, Kay possesses an exceptional level of expertise and knowledge that proves invaluable time and time again. Her professionalism, attention to detail, and communication skills are impressive, and she consistently strives to deliver results that exceed expectations. Kay's expertise in optimising LinkedIn profiles, creating engaging content, and building connections is evident. She is proactive in suggesting new strategies to maximise visibility and provides regular progress updates. I highly recommend Dash Social to anyone looking to elevate their LinkedIn presence and overall marketing strategy. Kay is a true expert in her field and a pleasure to work with. ”

Kara Baker

“Would thoroughly recommend Kay and the team to anyone, especially small business owners who want to make sure that their marketing and advertising strategies are current and relevant in today’s digital world. They are great to work with, and I had peace of mind knowing that I had access to their expertise about anything I was unsure about. ”

Stuart Ball

“Kay helped my husband and me not only with a brilliant social media strategy and execution for our project but also helped us to understand what we were actually trying to achieve and why. She is very customer-centric, creative and a great communicator. I recommend Kay for anyone seeking results and creative communication. ”

Iona Wilson

“Through our mentoring sessions, Kay was able to identify and highlight key areas in my social profiles that I could redesign and reformat for maximum impact. Her knowledge of how to leverage my expertise and network to increase my visibility and, ultimately, my credibility was amazing. Kay made it so simple to understand and implement strategies to grow my network organically and attract the people I really want to work with- many ah-ha moments. I highly recommend reviewing your LinkedIn and social profiles to ensure you're putting your best foot forward.  ”

Telia Dwyer

“I have just come out of a workshop with Kay on improving my LinkedIn profile and how good the content and presentation format were. Kay gave me clear insights into what to change along with why I was making the change to relate each point back to how a person would see the profile and what they would be looking for. When to be more formal and when to show a human side. I recommend going to one of Kay's workshops to improve your presence in the digital world. ”

Victor Nicholls

“Kay has been tending to my social media and marketing for several years now and brings a wide range of experiences to the table. Kay is a remarkable person; she has the ability to build a personal relationships and, at the same time, inspire you to greater heights in your business. Her high level of business skills and entrepreneurial thinking have helped me see the bigger picture for my business. She asks strategic questions that quickly get to the issue and then is very honest in her advice. What makes Andrea special is that her skills are backed up by a high level of integrity and a passion for doing business in the best way. Kay also builds business relationships and supports me in whatever she can. I recommend Kay. ”

Jodie Nolan

“Kay's insight and knowledge in all things Social Media is amazing! Our business has enjoyed the benefit of her expertise, and the valuable key learnings that we took away will no doubt lift our business. ”

Michael Reck

“Kay has helped me negotiate my way around LinkedIn. She has taught me to have a better insight into social media all around. I highly recommend her to any small business owner. Once someone like Kay has taught you the right way to deal with social media, it is just so easy, and you wonder why it took so long to find someone like Kay. THANKS, HEAPS KAY ”

Deborah Taylor

“Kay has helped me formulate a focus strategy around my LinkedIn presence and engagement with my network and community. So knowledgeable and skilled with LinkedIn, I strongly recommend Kay to help you get comfortable with the platform. ”

Maylene How Son

“I have used Kay this year to highlight and maximise my presence on some of the social media sites and have found her to be not only hard-working but an awesome person and someone who I really like to do business with. This lady knows her stuff; do not hesitate. Jump on, and give her a call to get started !!!! ”

Shane Anderson

“Kaye has adapted social media disciplines to a fantastic level of clarity, plain English and honest support and advice. Kay is a gregarious person with loads of knowledge and has helped many clients. If you are unsure of all the current ingredients of successful social media planning, call Kay ”

Michael Quinlan

“I had my first session with Kay and can highly recommend her service. Her feedback was very practical, honest and tailored to my specific needs. Kay was able to point me toward programs that can help save me time and money; she also provided me with tips and tricks that I didn’t know existed!! Thanks for all your help, Kay!! ”

Krystal Goudge

“Kay knows EVERYTHING there is to know about social media, and her knowledge of LinkedIn is outstanding! If you run a business, you need to chat to Kay to ensure your profiles are properly configured and you're getting the vital leads you need for your business. ”

Ashton Wood

“Kay is an incredible public speaker. Kay rigorously plans and prepares before the speaking event and generates excitement and positivity around the topic and event. She ensures she creates exciting and consistent content, slides and info books to support audience engagement throughout the presentation. She breaks down complex topics into manageable chunks of actionable information and speaks directly to her target audience through deliberate language and tone choice. Her vocal variety and gestures throughout her presentations keep her audience hooked from start to finish. I recommend Kay for your next conference or event! ”

Sarah McLoughlin

“Kay is a great social marketer who truly understands people. I had the privilege and the pleasure of working with Kay when she did an excellent job with my LinkedIn profile. Kay has created an exciting and beautiful profile that showcases me, my personality and my strengths. Kay has been creative and staying ahead of trends. She took the time and patiently explained how to understand my audience and connect with them. Kay knows how to leverage data analytics to measure success and make data-driven decisions. 

Her generous and kind nature made it easy to work with, and I'm glad to recommend her because she saw me and my quest, a rare quality I am very grateful to her. ”

Ilana McBain

How we work

Our approach is rooted in a comprehensive understanding of your goals, industry, and target audience.
Here's a glimpse into our process:

  1. Consultation:

    We take the time to understand your marketing requirements, this may include website review, brand, strategy, marketing strategy, PR, SEO or content review

  2. Onboarding:

    We provide you with step-by-step onboarding and arrange access to your brand style guide, visual assets and management access of your social platforms.

  3. Review:

    We review your existing collateral, objectives, and insights and then perform further research to define the best strategy to achieve your objectives.

  4. Curate:

    We curate a content plan (including graphic design) for the month ahead and send you the posts so we can collaborate for your approval before we go live!

  5. Meetings:

    A fortnightly meeting will be set up and every month an end-of-month reporting will be sent to you with insights and recommendations that show you activity performance, gains and any relevant audience engagement.

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Frequently Asked Questions