Building Your Story

In his influential book "Building a Story Brand," Donald Miller introduces a revolutionary marketing framework known as the story Brand 7 (SB7) formula. This formula, deeply rooted in classic storytelling elements, aims to position brands in a way that resonates more profoundly with their customers. The SB7 framework consists of seven core elements:

 

The Hero (Customer):

The Problem:

The Plan:

The Call To Action:

The Success Story

 

Let me give you an example: -

 

Once upon a time, there was a dedicated professional named John. John had a burning desire to elevate his online presence and build a powerful personal brand on LinkedIn. He knew that having an optimised LinkedIn profile was the key to achieving these goals, but he found himself lost in the labyrinth of the platform, unsure of where to start.

 

John's desire was clear – he wanted to connect with like-minded professionals, showcase his expertise, and leverage LinkedIn as a platform for business growth. However, the complexities of crafting an attention-grabbing LinkedIn profile overwhelmed him. He needed guidance and a helping hand to navigate this intricate terrain.

 

Enter Kay Ridge, the LinkedIn specialist and branding virtuoso. Kay had made it her mission to assist professionals like John in unlocking the full potential of their LinkedIn profiles. She understood that many individuals, like John, were passionate about their work but lacked the expertise to create profiles that genuinely reflected their talents.

 

John's journey with Kay began with a simple yet powerful realisation – he was not alone in his LinkedIn endeavours. With Kay as his guide, he embarked on a transformative adventure to revamp his LinkedIn profile. Kay's plan was tailored to John's unique strengths and aspirations. She meticulously optimised his profile, ensuring that every section radiated professionalism, authenticity, and impact.

 

As the days passed, John started to notice the changes. His connection requests increased, and his profile views soared. The engaging content strategies that Kay had shared began to resonate with his audience. Discussions sparked, and meaningful conversations flourished. John felt renewed confidence, knowing that his LinkedIn profile now accurately represented his personal brand.

 

With Kay Ridge's guidance, John's LinkedIn journey reached its zenith. His optimised profile was a beacon, attracting valuable connections, potential clients, and exciting opportunities. He had evolved from a LinkedIn novice to a LinkedIn influencer.

 

In the end, the story of John and Kay Ridge exemplified the power of transformation through expert guidance. John's desire for an optimised LinkedIn profile led him to a remarkable journey of growth and success. Kay Ridge had not only optimised his LinkedIn profile but had also ignited the flames of his business expansion.

 

And so, John's story on LinkedIn continued, with Kay Ridge by his side, ensuring that his presence on the platform would be a testament to his continuous growth and unwavering commitment to success.

 

Let us help you tell your story.